10X Through the Fire

Start with what brought the visitor there

A visitor arriving for a shake recipe has a different goal from someone trying to get started in network marketing. Someone who knows Solomon from his writing may want to meet the person behind the work before exploring either subject. The website needed to welcome all three without making them sort through the same stream of posts.

Formvant used the homepage to introduce Solomon and offer clear starting points. Network marketing and products and wellness have distinct entry points. The learning navigation brings together leadership, training, articles and guides. A person following a recipe link can stay in that part of the site, while a reader who wants to learn about the business can find that information directly.

Books and Scripture teaching have their own websites. The navigation makes it possible to reach them without giving each subject equal weight on the 10X homepage. Each site can develop around its own audience, while visitors who want to explore the related work have a direct link.

Build a learning path people can put into practice

The Five-Day Field Plan gives a newcomer somewhere specific to begin. Instead of having to assemble a sequence from several articles, the reader can work through preparation, connection, listening, invitations and follow-through in order. Each day explains the skill, gives the reader an exercise and includes an example they can adapt.

The training page also gives returning readers a way to jump to a particular day or open the weekly scorecard. A mentor can point someone to the section they need for a conversation that week. The site can keep the original resource available while adding articles that explore related skills in more depth.

The site separates general training from the Isagenix business introduction. Readers can use the exercises at their own pace. Visitors with a business question can find the relevant information and enquiry route without having to work through the practice plan first.

Make the article and recipe libraries worth returning to

A homepage feature helps someone discover an article today. A library helps them find it again weeks later. Leadership and network marketing articles have their own browsing area, while the health journal and Crowe’s Kitchen give wellness readers places to go directly. The navigation gives each kind of content a predictable home as more material is published.

Recipes illustrate why individual pages matter. A reader can share a specific recipe, open the ingredient list and return to the instructions from a saved link. Dedicated pages also give search engines distinct destinations for individual topics and titles. A person who arrives on one page can use the surrounding navigation to explore the collection.

Give readers a choice about staying in touch

Someone who comes for recipes may want different email updates from someone who reads the leadership articles. The newsletter form lets subscribers indicate what they want to hear about, then explains how they finish signing up through Mailchimp. An interested reader can take that step after using the site, while someone with a specific question can choose to start a conversation.

The result is a website with a role beyond introducing its founder. It gives visitors a reason to bookmark a useful page, return to a lesson or choose updates they want to receive. Those are practical goals for coaches, educators and founders who already have material scattered across social posts, email and documents.