THINK CLEARLY. MOVE DELIBERATELY.

Good advice
starts with context.

There is no useful recommendation without an understanding of the people, the constraints and the decision itself.

01 / Understand the situation

Start with the business model, the question and the evidence available. Make assumptions visible and identify what needs to be understood.

Explore the options, dependencies and trade-offs. Build a clear basis for choosing a direction.

Turn the chosen direction into owners, milestones and measures that can be reviewed as the work progresses.

Begin with a clear question. Leave with a more specific next step.